CEP24 Scholarship on Digital Marketing/ Web Design
Discover web design in digital marketing, which entails building aesthetically pleasing and intuitive websites. You need traffic to your website either from organic sources or from sponsored advertisements and conversions people making purchases or booking reservations, for example. Furthermore, if your website is badly designed, you cannot expect your audience to perform the appropriate action.
CEP24 Partially Funded Scholarship on Digital Marketing / Web Design
Digital Marketing/Web Design Training
First impressions of your brand are formed by the quality of your website; if it doesn’t impress, visitors are likely to visit the website of one of your competitors. They can form favorable opinions of your brand, remain engaged in it, and be compelled to purchase your goods immediately from a well designed website.
Physical/Online Classes
Feb. 1st – Mar. 1st 2024
Cost
N22,500
with Certificate
Duration
4 Wks
Highlights
COURSE DETAILS
Digital Footprint Analysis For Business Growth
- What is Business Digital Marketing.
Analysing Your Digital Footprint.
How to Start a Business in THE DIGITAL AGE?
Business Research and Analysis.
Customer Research and Analysis.
Competition Research and Analysis.
Website Design Using WordPress"
- WordPress Setting
- WordPress Appearance
- WordPress Categories
- WordPress Posts
- WordPress Media
- WordPress Pages
- WordPress Links
- WordPress Comments
- WordPress Plugins
- WordPress Users
Introduction To Digital Marketing
- What is Digital Marketing.
- What Digital Marketing is Not.
- Digital Marketing Techniques.
- Importance of Digital Marketing.
Digital Marketing Strategy
- What is Digital Marketing Strategy.
- Build your Buyer Personal.
- Identify your Goals and the Digital Marketing Tools you will Need.
Search Engine Optimization (SEO)
- Introduction to SEO.
- How Search Engine works.
- SEO Copywriter
- How to write for SEO
- Keyword Research Analysis.
- Primary Words.
- Secondary Keywords.
- Useless Keywords.
Graphics Design Using Photoshop
- Introduction To Photoshop.
- Using Photoshop To Design Graphics For your website.
- How to Upload image from your photoshop to your website.
Create Articles Using Artificial Intelligence(Chat GPT)
- Introduction to Artificial Intelligence AI.
- DOES AND DON’T in USING CHAT.
- Creating Content Using Chat GPT
Google Search Console
- Connecting your Site to Google Search Console
- Analysing Website Traffic Using Google Search Console.
- Identifying Keywords Using Google Search.
Ebook Creation
- Introduction to Ebook Creation.
- Tools Used in Ebook Creation.
- How to Come Up with Hot Selling Digital Product.
- How to Create Digital Products Using Ebook.
Content Marketing
- Introduction to Content Marketing .
- Writing a Winning Content After Keyword Research and Analysis.
- Adding Content to WordPress and Optimizing it with SEO plugin.
Who should attend
The digital marketing/ Web design course is beneficial for business owner, students, entrepreneurs and staff members who need to use. tools like Sendpaulse, Mailchimp and WordPress, you will learn how to use the these tools for effective and marketing and product analysis..
